Dots Coffee is a modern coffee brand created to connect with a young, Gen Z–driven audience. The objective of this project was to design a minimalist logo using dot elements as the core visual concept, representing simplicity, connection, and creativity. The fresh, clean design approach helps position Dots Coffee as a trendy and contemporary café while maintaining a strong and recognizable brand identity across digital and physical applications.
The main challenge was designing a minimalist logo that feels fresh and Gen Z oriented while still being distinctive and connected to the brand name. The logo needed to stay simple but memorable, avoiding unnecessary details.
The final logo uses the letter “D” with a dot formed through negative space, creating a clean and modern visual identity. This solution is unique, recognizable, and highly adaptable for various branding applications.
A minimalist social media poster created for Dots Coffee, using dot-based visuals and modern typography to reflect the brand’s playful yet contemporary character while engaging a young, Gen Z–focused audience.
